A Second Conservation Message?

The Bush administration is asking Americans to conserve gas. This is twice now. Wow.

With U.S. heating bills expected to hit record highs this winter, the Bush administration on Monday launched a conservation campaign featuring a cartoon mascot "Energy Hog" . . .

Energy Secretary Sam Bodman and the Alliance to Save Energy consumer group on Monday launched what was billed as a major campaign to encourage Americans to cut energy use this winter. It dusts off mostly old energy-conservation tips such as adding home insulation and turning down thermostats.

To help sell the plan, the White House created a cartoon mascot, the Energy Hog. The pig, who wears blue jeans and a leather biker jacket, will follow in the footsteps of Smokey Bear and McGruff the Crime Dog by appearing in ads.

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