Global U.S. companies are apparently slipping in appeal, and some blame the Iraqi War. If that doesn't prompt an exit strategy, nothing will. Link. Excerpt:
Global consumers have spoken: They're not feeling any love for American brands.
That was the finding in a study from market research consultancy Gfk NOP that tracked consumer reaction in 30 countries to top global brands.
"The story isn't different from last year. U.S. brands still face an image problem and they're no longer in the leadership position with consumers worldwide," said Cary Silvers, vice president of research with Gfk NOP.
