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# BYCU
- URL: https://thedailyeudemon.com/bycu-32/
- Published: 2024-01-19T11:32:13.000Z
- Updated: 2024-01-19T11:32:13.000Z
- Description: Priming your pump in this damp January
- Author: Eric Scheske
- Tags: Food and Drink

## 2024 Doesn't Look Good for Beer

### 2023 wasn't good either. Beer continues to lose share to spirits, but it's nice to see Pabst did well.

[On tap in 2024: More Modelo, tequila, canned cocktails, whiskey and non-boozy beveragesNew celebrity booze in 2024: Chris Stapleton’s Traveller Whiskey, Rolling Stones’ Crossfire Hurricane rum and Rod Stewart’s Wolfie’s Whisky.![](https://www.gannett-cdn.com/gannett-web/properties/usatoday/logos-and-branding/logo-icon.png)USA TODAY, USA TODAY![](https://www.gannett-cdn.com/presto/2023/07/10/USAT/b9271f19-d9ce-4eaa-8c33-88fd8a00b87c-GTY_1498503625.jpg?auto=webp&crop=4425,2490,x0,y364&format=pjpg&width=1200)](https://www.usatoday.com/story/money/2024/01/14/beer-tequila-whiskey-non-alcoholic-drinks-2024/72167434007/?ref=thedailyeudemon.com)

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## But That's Not Stopping a Clothing Designer from Jumping into It

### The reason: "Eating is activism." It's a regenerative agriculture thing. Of course. 

[Why Patagonia Is Getting Into The Beer BusinessPatagonia Provisions was established as a division of Patagonia to promote regenerative agriculture and to promote food and beverages made from regenerative crops.![](https://i.forbesimg.com/48X48-F.png)ForbesDon Tse![](https://imageio.forbes.com/specials-images/imageserve/659b0f1a993c9438e44a57c4/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)](https://www.forbes.com/sites/dontse/2024/01/10/why-patagonia-is-getting-into-the-beer-business/?sh=7c2222296b95&ref=thedailyeudemon.com)

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## Yikes. If This Doesn't Drive Folks Back to Beer, Nothing Will

[Award-winning sheep’s milk vodka to make U.S. launch in Lexington, plans productionThis new rare spirit first took innovation to a new level overseas and is now looking to do so here in the Bluegrass.![](https://s.yimg.com/rz/l/favicon.ico)Yahoo NewsJanet Patton![](https://media.zenfs.com/en/lexington_herald_leader_mcclatchy_articles_314/365d9b53972c018f4ad3a39b8573e80c)](https://news.yahoo.com/award-winning-sheep-milk-vodka-110000073.html?ref=thedailyeudemon.com)

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## Exactly. That's Why You Use the Larger Glasses

[Removing large wine measures cuts drinking by 7.6% in studyWith the largest measure off the menu, 7.6% less volume of wine was sold daily, researchers found.![](https://static.files.bbci.co.uk/core/website/assets/static/icons/windows-phone/news/windows-phone-icon-270x270.23502b4459eb7a6ab2ab.png)BBC NewsAurelia FosterHealth reporter, BBC News![](https://ichef.bbci.co.uk/news/1024/branded_news/10B22/production/_132368386_wine-index-getty.jpg)](https://www.bbc.com/news/health-67993025?ref=thedailyeudemon.com)