In a Shocking Development: Study Shows Russia Leads the World in Per-Capita Vodka Consumption.
Followed by Poland, then Ukraine, Bulgaria, and Slovakia. The United States: 6th. United Arab Emirates: 20th.
It's Called "Aesthetics"
You don't drink vodka from a paper bottle for the same reason you don't read Gibbons' Decline and Fall on a Kindle
There's no reason, but you don't do it for every reason.