BYCU

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Every day is lame day: 365+ times a year, one or more special interest or industry groups has grabbed a day and labeled it. Yesterday, for instance, was apparently “measure your feet day.” I’m guessing it was put together by a podiatrist or shoe manufacturer association. The whole thing is pretty annoying.

But today is a lame day I can appreciate: National Beer Can Appreciation Day. It celebrates beer and a piece of American history:

The beer can was born on 1/24/1935. That is the day that the first commercially successful canned beer went on sale to the general public. The brewery was the Gottfried Krueger Brewing Company of Newark, New Jersey; the beer was Krueger’s Finest and Krueger’s Cream Ale; and the shop was test-marketed in Richmond, Virginia. (The reason Krueger test-marketed the product in the south was because if the new packaging was a flop, they wouldn’t tarnish their good reputation in their core market in the northeast.) Link.

I prefer bottles, but schedule permitting, I might hoist a can this evening.