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# Brews You Can Use V
- URL: https://thedailyeudemon.com/5142/
- Published: 2006-10-20T14:01:30.000Z
- Updated: 2006-10-20T14:01:30.000Z
- Author: Eric Scheske
- Tags: Food and Drink, #wpChunk

[Miller High Life is going to take back the blue collar crowd](http://adage.com/article?article%5Fid=112506&ref=thedailyeudemon.com). Good for them. Market beer for men. I don't like the stuff, but I'll buy one just to show a little support:

> Miller High Life is thumbing its nose at its ill-conceived attempt to metrosexualize the beer and trying to reclaim the blue-collar positioning it owned with the much-celebrated, gruff-talking High Life Man it ditched for a classier approach starring the Girl in the Moon label icon.

[Via Real Beer](http://www.realbeer.com/blog/?p=282&ref=thedailyeudemon.com).