Miller High Life is going to take back the blue collar crowd. Good for them. Market beer for men. I don't like the stuff, but I'll buy one just to show a little support:
Miller High Life is thumbing its nose at its ill-conceived attempt to metrosexualize the beer and trying to reclaim the blue-collar positioning it owned with the much-celebrated, gruff-talking High Life Man it ditched for a classier approach starring the Girl in the Moon label icon.
