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# Egg on Our Face
- URL: https://thedailyeudemon.com/4847/
- Published: 2006-07-18T11:57:47.000Z
- Updated: 2006-07-18T11:57:47.000Z
- Author: Eric Scheske
- Tags: TWE, #wpChunk

> \[CBS\] plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs – 35 million of them in September and October. CBS's copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”

[Link](http://www.nytimes.com/2006/07/17/business/media/17adco.html?ei=5090&en=9aa212bf4667079a&ex=1310788800&partner=rssuserland&emc=rss&pagewanted=print&ref=thedailyeudemon.com).

The gut reaction: Advertising is completely out of control. They're advertising everywhere, and it's obnoxious.

But upon a little reflection, this type of advertising is harmless. You break the egg, and it's gone. Sure, it's a symptom of the proliferation of advertising, but maybe the proliferation is a good thing. If advertisers find a slew of new places to advertise (e.g., people's nimrods' foreheads and the Internet), maybe that'll decrease the use of the only type of advertising that I find truly obnoxious: the billboard.