[CBS] plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs – 35 million of them in September and October. CBS's copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”
Link.
The gut reaction: Advertising is completely out of control. They're advertising everywhere, and it's obnoxious.
But upon a little reflection, this type of advertising is harmless. You break the egg, and it's gone. Sure, it's a symptom of the proliferation of advertising, but maybe the proliferation is a good thing. If advertisers find a slew of new places to advertise (e.g., people's nimrods' foreheads and the Internet), maybe that'll decrease the use of the only type of advertising that I find truly obnoxious: the billboard.
