The BBC interviewed the wrong expert for a talking-head shot. Pretty funny. Excerpt, to give you the gist of the story:
[Guy] Goma was at the BBC, waiting to be interviewed for a computer job, when a producer mistook him for another Guy and led him into a studio. Suddenly he was on live television being introduced as Guy Kewney, an expert brought in to comment on the verdict in the trademark dispute between Apple Computer and the Apple Corps record label.