Great op-ed piece at NYT today about colleges' attempts to brand their schools. We see an increasing trend: colleges less interested in education and more interested in attracting students. The competition is on: improve the food, improve the recreation, make sure fewer flunk out. Education is supposed to be about learning the higher things, but as our culture has increasingly denied the existence of the higher things, education has become nothing more than glorified trade schools where the ultimate goal is money. Once money is the highest goal, all efforts to make it become legitimate, even the laughable attempts described in this op-ed.
