Virtual Lent

The heck if I know what to make of this:

Brighton, UK. Britain will witness its first crucifixion for almost two millennia later this week, when Cynewulf is nailed to a cross as punishment for ganking other players as they first appear. Cynewulf, (in real life a 27 year-old electrical engineer from Flint, Michigan, USA) has no need to worry about suffering any permanent pain to his hands or feet, however, as this barbaric sentence is due to be carried out in cyberspace; in the virtual world of Roma Victor®.

Link.