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# Hitting the Christian Mass Market
- URL: https://thedailyeudemon.com/4240/
- Published: 2006-03-18T20:34:00.000Z
- Updated: 2006-03-18T20:34:00.000Z
- Author: Eric Scheske
- Tags: Entertainment, #wpChunk

[Decent article at *Money* magazine about movie studios' attempt to market films to Christians](http://money.cnn.com/2006/03/16/news/companies/faith%5Ffilm/?ref=thedailyeudemon.com). Nothing groundbreaking and, in fact, it reiterates a point I made [last year](https://thedailyeudemon.com/3019/) when people were questioning whether *Narnia* would shoot itself in the foot by targeting Christians. I said then that the religious marketing is hitting different avenues (e.g., church meetings) than the regular marketing, so the two can co-exist easily.

It's nice to see the Christian market getting so much respect. On other hand, it's a little disconcerting that marketers are discovering that Christians are just as cattle-minded as the rest of the mass culture. The marketers have discovered that they just need to change the appearance of the grass.