Hitting the Christian Mass Market

Decent article at Money magazine about movie studios' attempt to market films to Christians. Nothing groundbreaking and, in fact, it reiterates a point I made last year when people were questioning whether Narnia would shoot itself in the foot by targeting Christians. I said then that the religious marketing is hitting different avenues (e.g., church meetings) than the regular marketing, so the two can co-exist easily.

It's nice to see the Christian market getting so much respect. On other hand, it's a little disconcerting that marketers are discovering that Christians are just as cattle-minded as the rest of the mass culture. The marketers have discovered that they just need to change the appearance of the grass.