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# Brokeback Blunder?
- URL: https://thedailyeudemon.com/4130/
- Published: 2006-03-04T21:16:30.000Z
- Updated: 2006-03-04T21:16:30.000Z
- Author: Eric Scheske
- Tags: Entertainment, #wpChunk

[David Mills at Mere Comments discusses Brokeback's box office brokenness](http://merecomments.typepad.com/merecomments/2006/03/declining%5Fbroke.html?ref=thedailyeudemon.com). Excerpt:

> According to *Newsweek* magazine, once a film is nominated for Best Picture it normally means “big box-office increases.”

> Last year “Million Dollar Baby” realized an 88 percent increase in theater attendance between the time it was nominated and the evening of the Academy Awards. During the same timeframe the movie “Chicago” saw a 100 percent increase, Newsweek reported.

> But ever since Brokeback was nominated for Best Picture on Jan. 31, attendance for the much ballyhooed film has declined every week. After peaking at nearly 2,100 theaters Feb. 3-5, it is now playing in some 1,300 theaters and drawing fewer and fewer patrons. . . .

One person calls *Brokeback* a box office blunder, but that, Mills correctly notes, isn't true. The *Brokeback* predictions were grossly exaggerated, but the film cost only $14 million to produce. At $75 million at the box office alone ([most money from films is earned in the secondary DVD and similar markets](https://thedailyeudemon.com/2649/)), it's a successful film, just not nearly the blockbuster that the media wanted.