Taking inspiration from Monty Python and the success of last year's "Big Ad" commercial, Australian brewer Lion Nathan has put together a $1 million advertisement that should please the beer gods.
The ad for Tooheys New depicts teams of people using huge catapults to propel sacks of malt as well as hops into the stratosphere in order to induce the gods to allow beer to fall like rain.
Link.
Gee whiz. Life's full of enough temptation already. Now I'm being tempted to become a pagan.
