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# Super Beers
- URL: https://thedailyeudemon.com/3863/
- Published: 2006-02-05T13:29:23.000Z
- Updated: 2006-02-05T13:29:23.000Z
- Author: Eric Scheske
- Tags: Food and Drink, Sports, TWE, #wpChunk

[*WaPo* talks about the game and beer](http://www.washingtonpost.com/wp-dyn/content/article/2006/02/04/AR2006020401362.html?ref=thedailyeudemon.com):

> That XL in Super Bowl XL this year might as well stand for "Extra Large" -- the game supersizes beer sales like no other midwinter holiday, out-chugging even green-around-the-gills St. Patty's Day. (It's not the biggest beer bash of the year; that'd be the Fourth of July.) But there's no crying in beer sales that spiked $150 million during the two weeks surrounding the Super Bowl last year, according to research firm ACNielsen. . . .

> This helps explain all the brew-haha over a drink that defines the event almost as much as the game does. Blow off the frothy head of the Super Bowl and you're looking deep into a collision of cultures behind the teams and the brews.

> Take Iron City, the hops equivalent of Steel Town's tough working class. Same as the Steelers -- smash-mouth, run-it-up-the-gut, no-nonsense. Hey, a few years back, Iron City even put photos of the Steelers on its cans. You may think it's watery swill, but what of it, buddy? It ain't no girlie beer.