Friday

BYCU

For about a decade, Founders Brewing Company's Breakfast Stout label has depicted a Norman Rockwell-esque drawing of a baby eating a bowl of oatmeal. Unfortunately, the Michigan Liquor Control Commission administrative rules prohibit alcohol containers to “depict or make reference in any manner to minors.”

The MLCC found out that Founders never registered the label, fined the brewery, and removed the bottles from the Grand Rapids taproom. Rather than objecting, Founders created a new label (for use in Michigan only). It features a bowl of oatmeal and an empty chair. A note on the refrigerator behind the chair reads: “left the crib for a bit, call me if you need me, 616-522-2720.”

The message is a youngish-sounding man, saying he had to leave Michigan for awhile but hopes to come back.

Link.