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# Friday
- URL: https://thedailyeudemon.com/37396/
- Published: 2015-07-24T07:52:30.000Z
- Updated: 2015-07-24T07:52:30.000Z
- Author: Eric Scheske
- Tags: Miscellaneous, #wpChunk

![](https://storage.ghost.io/c/ea/fd/eafdb338-c9b6-4f87-8363-78ab94cc3a18/content/images/wp-content/uploads/2014/11/BYCU-300x225.jpg "BYCU")

Brews You Can Use

One of the better drinking lists I've seen this year, even if I don't recognize 30% of 'em: "[10 Pop Culture Moments that Changed the Way We Drink](http://www.drinkmemag.com/10-pop-culture-moments-that-changed-the-way-we-drink/?ref=thedailyeudemon.com)." I found Number One highly humorous and very interesting:

"No one could have imagined what Paul Giamatti's single, throwaway line ”“ “I am not drinking f\*\*\*\*\*\* merlot!” ”“ in 2004's *Sideways* would do to the wine business, particularly the sales of derided merlot and glorified pinot noir varietals. No merlot is consumed in *Sideways*, and in the decade after its release, it wasn't consumed much in America, either. One study declared that (although merlot sales were already falling) “virtually all results are consistent with the theory that *Sideways* had a negative impact on merlot”, but that the positive impact on pinot sales was even greater."