> ## Content Index
> Fetch the complete content index at: https://thedailyeudemon.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Brokeback Buzz
- URL: https://thedailyeudemon.com/3472/
- Published: 2005-12-29T14:06:17.000Z
- Updated: 2005-12-29T14:06:17.000Z
- Author: Eric Scheske
- Tags: TWE, #wpChunk

> Who's afraid of a couple of gay cowboys? Not moviegoers, who helped "Brokeback Mountain" post the highest per-screen average over the film-flush holiday weekend.

[Link](http://news.yahoo.com/s/ap/20051229/ap%5Fon%5Fen%5Fmo/film%5Fbrokeback%5Fmountain?ref=thedailyeudemon.com).

That's the first time I've seen that stat: the per-screen average. Why not use the regular form of measurement: box office receipts? The article explains later: the distribution company wants a "rolling start" (kinda like Bush II in Iraq), just a few theaters at first and then expand.

So *Brokeback* is doing well in the Bay Area, Massachusetts, and other like-minded communities. And stories like this one, with flashy headlines, are saying it's a popular success. But it's not a popular success yet. Why say it is?

My hunch: They want to give the impression that everyone is going to see it, so everyone goes to see it.