Snobs try to ruin everything:
It looks like champagne and costs just as much. But the latest vintage bubbly coming to Britain's restaurant tables is a £32 bottle of beer.
Deus, brewed in the Belgian village of Buggenhout, is matured in the Champagne region of France. Its corked bottle is the same shape used for Dom Perignon champagne.
Restaurateurs are capitalising on its elite image with a mark-up of 100%. They charge £21.33 a pint, eight times the price of a beer pulled in a pub.
Deus is the most expensive of a new generation of brews aiming to win over wine connoisseurs and wean drinkers off industrially produced lager.
There are now at least 20 restaurants across Britain offering full beer lists alongside their wine menus. Typically, a beer sommelier might recommend starting the meal with a relatively tasteless lager to clear the palate before moving on to India pale ale for the main course and a fruitier number for the pudding.
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