From Reddit's Today I Learned
TIL "health insurance" was actually cooked up as a ploy by hospitals to fill empty beds. The real impetus to making insurance commonplace is when they made premiums tax-free if paid by employers. Before insurance the average person spent $5 per year on medical care.
Link.
Get rid of insurance, or at least eliminate its tax-favored status, and the cost of health care would plummet.
But that, of course, wouldn't make the medical establishment happy, so it won't happen.