Shopping is the Drug That I Need to Score

Science is now discovering what . . . many consumers have known all along: Shopping makes you feel good. A growing body of brain research shows how shopping activates key areas of the brain, boosting our mood and making us feel better -- at least for a little while. Peering into a decorated holiday window or finding a hard-to-find toy appears to tap into the brain's reward center, triggering the release of brain chemicals that give you a "shopping high." Understanding the way your brain responds to shopping can help you make sense of the highs and lows of holiday shopping, avoid buyer's remorse and lower your risk for overspending.

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