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Everything you ever wanted to know about Rudolph the Red Nose Reindeer. Excerpt:

Premiering on NBC December 6th, 1964, RUDOLPH has become the longest running, highest rated television special in the history of the medium. . . .
The special originally premiered on the GENERAL ELECTRIC FANTASY HOUR on NBC and G.E. sponsored the show for the first three broadcasts. There were many GE print ads with the RUDOLPH characters from 1964-66 and the soundtrack album was a premium when you purchased GE home appliances.

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