Match.com is being accused of sending ringers on fake dates with lonely hearts to keep them from dumping the service.
A racketeering lawsuit filed in Los Angeles Nov. 10 alleges the wildly popular online dating service secretly employs people as "date bait" to send bogus enticing E-mails and to go on as many as 100 dates a month - or three a day - to keep customers ponying up.
Link.
Online match-making has been around a few years now. Some rotten marriages have resulted from it, but I also know of a few that seem to be going well. I wonder when statistics will be available.
I'm guessing that the divorce rate among computer match-ups will exceed the general population rate. Call me a traditionalist, but I don't think computer matching can beat the commerce of ordinary life. We'll see. It's the Amorous John Henry Challenge of the 21st Century.
