I thought there was going to be a Stern frenzy as his debut on Sirius loomed. But according to WaPo, that simply might not be the case. In fact, Stern might be the biggest bust since the San Diego Chargers signed Ryan Leaf to a four-year, $31 million contract?
The Howard Stern exodus has begun. Unfortunately for Stern, it's his audience that's leaving, not him.
The shock jock won't jump to satellite radio until January, but in the meantime, his listeners in the Washington area seem to be heading for the exits. Stern's nationally syndicated morning program, which is heard locally on WJFK-FM (106.7), suffered a dramatic fall in the summer audience ratings, which in turn helped drag down WJFK's overall popularity.
Since Howard Stern announced he was moving his show to satellite radio, his ratings among 25-to-54-year-olds have sunk. (By Gregory Bull -- Associated Press)
Stern's share of radio's most lucrative audience (adults age 25 to 54) fell by nearly one-third during the July-September period, bottoming out at 3.4 percent, according to Arbitron Inc., which measures radio audiences. That was the lowest total for Stern in years, and possibly decades, given his long and successful career.
