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Disney Markets to Adults

"A life devoted to instant gratification produces permanent infantilization." Theodore Dalrymple.

The marketing of Mickey Mouse and his friends is getting curiouser and curiouser.
The Walt Disney Co. is taking consumers down the rabbit hole to a land where crystal-studded Mickey Mouse T-shirts cost $1,400, Tinkerbell earrings run $630, and a Cheshire Cat wrap sells for $500 -- and consumers are gladly paying.
Disney's consumer division, better known for peddling kid-oriented fashions at Wal-Mart, has been cashing in on a hot trend in haute couture for vintage art.

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