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# The Lens
- URL: https://thedailyeudemon.com/2675/
- Published: 2005-10-13T10:01:17.000Z
- Updated: 2005-10-13T10:01:17.000Z
- Author: Eric Scheske
- Tags: TWE, #wpChunk

**[Introduction to the Lens Concept](http://www.buzzmachine.com/index.php/2005/10/10/squidoo/?ref=thedailyeudemon.com)**

Internet experts think a new trend could sweep the Internet soon: Lenses.

What is a lens? The following is summarized from Seth Godin's ebook, *[Everyone's An Expert (About Something)](http://www.squidoo.com/stuff/books/EveryoneIsAnExpert.pdf?ref=thedailyeudemon.com)*, the writer and web wiz who is promoting the idea of lenses at his site, *[Squidoo](http://www.squidoo.com/blog/?ref=thedailyeudemon.com)*. (Readers will forgive the plastic prose. I am still trying to discern the exact idea of a lens, so many of the sentences below are "lifted" directly from Godin with little modification.)

A lens is a single page that highlights one person's view of a portion of the Web. A lens quickly answers the question: “What do I need to know about X.”

A lens will often concentrate on specific topic: expresso coffee, for instance, or the War of 1812, or Thomas Aquinas. The lens would provide an overview and a link to the best websites that address different facets of that topic. In that way, the lens reader would have an orderly way to research.

But a lens can also be about a blog (Godin refers to it as a "Nowblog"). A lens amplifies a blog and gives a surfer a window into the blog.

I can't say that I've "bought into" the idea, but it makes sense to me. I have gone ahead and prepared a *TDE* lens, though I haven't used the two-column format that Godin occasionally refers to. It is posted to the left.