My hands trembled while typing that headline, but folks like this give drinking a bad name:
Bootie Beer, promoted as "America's Entertainment Beer,'' is taking on the heavyweights of the national industry: Miller Brewing Co., Coors Brewing Co. and Anheuser-Busch Cos.
Over 10,000 cases of Bootie Beer and Bootie Light will hit store shelves in the Hub this week. The ambitious Bootie Beer Co. plans to distribute nationwide over the next two years. . .
Bootie plans to sell its beer everywhere other major brands are carried, Torruella said.
"Unless the store owner is offended by the name,'' she added.
The company isn't shy about its edgy moniker, which is one part of Torruella's strategy for reaching the heavy beer-drinking 20-somethings market.
"Everybody loves money, loves sex and they love beer,'' Torruella said. Bootie is the Maxim of beers,'' she added, referring to the men's magazine.
Promotional plans include hand-picking "hot'' female models from Boston, sponsoring local events and possibly even creating a magazine.
Link.
