[A] new book backed by a Church of England bishop urges Christians to spread the message to their friends and neighbours by hosting lingerie parties.
The book, Open the Door, argues that in an age when more people know their zodiac signs than the Ten Commandments, Christians have to use unconventional methods to reverse the decline in churchgoing.
Link.
Here's a column I wrote earlier about using conventional means of advertising one's church. In a nutshell as applied to this case: If you attract people to church with sex, they'll be awfully disappointed when they get there.
Unless, of course, you water down the church, which is already being done, too. Pretty soon, churches will be one big social club.
"Put the keg in the third pew from the back, and put the plasma TV over that downer-of-a-crucifix."