Blog advertising hasn't caught on big yet. There's revenue trickling in, but not at the levels people expected. But that could change, thanks to the results of a recent Audi blog advertising campaign:
GMD Studios CEO Brian Clark, whose agency does work for Audi, said, on a a panel, that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget.
Link.
