> ## Content Index
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# Branding the Man
- URL: https://thedailyeudemon.com/2423/
- Published: 2005-09-21T20:15:18.000Z
- Updated: 2005-09-21T20:15:18.000Z
- Author: Eric Scheske
- Tags: Essay, #wpChunk

> In an unusual publishing move, Tom Wolfe's most-recent novel, I Am Charlotte Simmons, will be printed without the title on the cover of its paperback edition - just its author's name in giant letters. . .

> "We are using Tom Wolfe's name as a brand, rather than the title of the book. He is an icon himself," said Tanya Farrell, publicity director for Picador USA which is printing more than 2 million copies of the 738-page novel in which the 74-year-old writer tries to infiltrate the minds of American college students.

> The back cover has reviews of the book but does not name the novel, although the name is printed on the inside cover.

[Link](http://www.abc.net.au/news/newsitems/200509/s1464842.htm?ref=thedailyeudemon.com).