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Weighing in at Four Pounds . . .

. . . the September 2005 issue of Vogue:

For years, September has brought heavy issues of monthlies, traditionally women's fashion and beauty magazines like Elle, Harper's Bazaar and Vogue. More recently, other magazines are also producing ad-thick issues, in categories like men's lifestyle, health and fitness, shelter and travel. . .
Marketers of products like apparel and cosmetics, which seek to reach consumers as the fall fashions begin to appear, have been joined by automakers, whose new-model years begin Oct. 1; retailers, hoping to stimulate demand ahead of the holiday season; sellers of products like sneakers and video games, sponsoring promotions tied to National Football League games; and marketers of children's merchandise, taking aim at parents as school starts. . .
"We're having a very, very good year," said Thomas A. Florio, the publisher of Vogue, part of the Condé Nast Publications division of Advance Publications, "but I don't call it till it's over."
Vogue, which usually runs more ad pages in September than any monthly, will do it again. The almost 691 ad pages the issue carries will break a record of nearly 651 ad pages, set last September.

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