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# The Whining Culture
- URL: https://thedailyeudemon.com/2074/
- Published: 2005-08-18T18:00:50.000Z
- Updated: 2005-08-18T18:00:50.000Z
- Author: Eric Scheske
- Tags: Miscellaneous, #wpChunk

Out of Australia. If you can't beat 'em, whine with 'em:

> Two recent controversial TV ads have provoked a rash of complaints to the Advertising Standards Bureau.

> More than 30 people lodged formal complaints last month about a Morning Fresh dishwasher detergent ad that featured a woman striking a man over the head with a spanner.

> "I find it offensive because it portrays the male in a demeaning manner," one complainant said.

> Men were also said to be mistreated in a commercial for Country Cup soups, in which a policewoman detains a male mugger, landing a hefty kick to his groin. "If gender roles were reversed, there would be an outrage," a complainant said.

> The bureau dismissed both cases. But men are complaining in greater numbers every year, according to the bureau's statistician, Neale Apps.

[Link](http://www.news.com.au/story/0,10117,16289028-421,00.html?ref=thedailyeudemon.com).