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# Branding Sex: Playboy, Hooters, Now Maxim
- URL: https://thedailyeudemon.com/2041/
- Published: 2005-08-16T18:10:17.000Z
- Updated: 2005-08-16T18:10:17.000Z
- Author: Eric Scheske
- Tags: Miscellaneous, #wpChunk

> Brand-extension mania has seized *Maxim*, the men's magazine. *Maxim* already sells a line of bedding at Macy's stores, and *Maxim* Radio, the first around-the-clock radio station based on a magazine, started broadcasting in January on Sirius.

> Now, in an attempt to imprint the *Maxim* name on the minds of party animals everywhere, the magazine is hooking up with Rande and Scott Gerber, they of hip club-and-bar fame, to develop *Maxim*\-branded lounges in major cities across the country.

[Link](http://www.nytimes.com/2005/08/15/business/media/15maxim.html?ex=1281758400&en=612ec56a82a3bc3a&ei=5090&partner=rssuserland&emc=rss&ref=thedailyeudemon.com).