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# Friday BYCU
- URL: https://thedailyeudemon.com/20207/
- Published: 2011-07-08T10:18:52.000Z
- Updated: 2011-07-08T10:18:52.000Z
- Author: Eric Scheske
- Tags: Food and Drink, #wpChunk

![](https://storage.ghost.io/c/ea/fd/eafdb338-c9b6-4f87-8363-78ab94cc3a18/content/images/wp-content/uploads/2011/07/beer-ad-lake-236x300.jpg "beer ad - lake")

Norman's Brother, with a "C"

TDE Reader writes "Got a stack of beer ads at an estate sale (house owner collected magazine illustrations). These are a few of a series from the United States Brewers Foundation, with slogan 'Beer Belongs ... Enjoy It!' America's Beverage of Moderation. These are from 1951/52\. Apparently there are about 100 of these."

I love the slogan: "Beer Belongs . . . Enjoy It!" It ties into [a beer theme I've been harping on for years](http://catholicexchange.com/2005/01/27/96121/?ref=thedailyeudemon.com) (and which GKC harped on a hundred years ago): Make beer normal. Once it's ordinary, it'll stop being extraordinary. Once it's no longer extraordinary, its abuse will decrease.

I thought the ads themselves were really cool, so I asked if there was a link. He told me they were done by [Douglas Crockwell](http://www.fulltable.com/vts/a/artill/crockwell/ab.htm?ref=thedailyeudemon.com), and he directed me to [this link of great retro beer ads](http://www.fulltable.com/VTS/a/aa/drink/b2/b.htm?ref=thedailyeudemon.com). It's one of the best net suds finds of the year. Enjoy.

![](https://storage.ghost.io/c/ea/fd/eafdb338-c9b6-4f87-8363-78ab94cc3a18/content/images/wp-content/uploads/2011/07/beer-ad-aquarium-225x300.jpg "beer ad - aquarium")

![](https://storage.ghost.io/c/ea/fd/eafdb338-c9b6-4f87-8363-78ab94cc3a18/content/images/wp-content/uploads/2011/07/beer-ad-sun-229x300.jpg "beer ad - sun")

![](https://storage.ghost.io/c/ea/fd/eafdb338-c9b6-4f87-8363-78ab94cc3a18/content/images/wp-content/uploads/2011/07/beer-ad-take-it-easy-228x300.jpg "beer ad - take it easy")