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# Proving Sin
- URL: https://thedailyeudemon.com/1895/
- Published: 2005-08-04T01:13:22.000Z
- Updated: 2005-08-04T01:13:22.000Z
- Author: Eric Scheske
- Tags: Essay, #wpChunk

An advertising company came up with a unique way to convey the message for a client in the security business. [Link](http://experiencethemessage.typepad.com/blog/2005/08/steal%5Fthis%5Fbill.html?ref=thedailyeudemon.com). Excerpt:

> This billboard gets interactive with consumers in a very unique way -- it makes them steal. That's right: larceny. Created for client Black Tower Home Security, the billboard was debuted covered with a bunch of stuff -- mirrors, slippers, pillows and picture frames -- that were easily removed by passersby (the billboard was uniquely low to the street).

> After less than 48 hours, enough people stole the stuff to reveal the message hidden underneath: "People steal."