America is great, America is warped. Often in the same phenomenon. Witness the Hollywoodization of worship:
The nondenominational Lakewood Church, the nation's largest congregation, moved into the Compaq Center, once the home of the Houston Rockets, over the weekend. After $95 million in renovations, including two waterfalls and enough carpeting to cover nine football fields, the arena now belongs to a charismatic church with a congregation of 30,000, revenues of $55 million last year and a television audience in the millions. . .
Like many new evangelical churches, the building has no cross, no stained glass, no other religious iconography. Instead, it has a cafe with wireless Internet access, 32 video game kiosks and a vault to store the offering.
On Saturday evening, at the first service in the arena, Joel Osteen, the pastor, exhorted a packed house of black, white and Latino worshipers, some of whom arrived three hours early. "What a sight this is. You guys look like victors, not victims," he said, to a round of applause. "We're just going to have a great time and celebrate the goodness of God tonight." . . .
To his flock, Mr. Osteen is to varying degrees spiritual leader, motivational speaker and celebrity. Congregants line up for his autograph after services. His publisher, Warner Faith, provided a private jet for his tour to promote the book, "Your Best Life Now: 7 Steps to Living at Your Full Potential," which has 2.8 million copies in print. With the book's success, Mr. Osteen said he has forgone his $200,000 salary from the church this year.
What's behind the success? It's probably a handful of things, including a charistmatic minister. But one big factor would appear to be the same thing that's grabbed "religious" Americans' attention for hundreds of years, from folks who became Episcopalian in the 19th century in order to better their socio-economic prospects to followers of Norman Vincent Peale: religion brings money:
Church members said they had experienced small miracles as a result of attending Lakewood, and especially as a result of tithing, which Mr. Osteen tells them will bring even greater rewards.
Jeffrey D. Holliman Sr., 38, who said Mr. Osteen makes the Bible "intelligible," added that God had recently steered money his way after the electric company threatened to cut his service. Walter Gonzalez, 28, said that since he started tithing, he had more money left after paying his bills.