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# Brews You Can Use IV
- URL: https://thedailyeudemon.com/1701/
- Published: 2005-07-15T16:35:07.000Z
- Updated: 2005-07-15T16:35:07.000Z
- Author: Eric Scheske
- Tags: Food and Drink, #wpChunk

Brews for Jews. We love the cottage industries, especially when the owners have fun in the process. [Link](http://www.ajc.com/living/content/living/food/0705/14kosherbeer.html?ref=thedailyeudemon.com). Excerpt:

> Cowan's idea was to make and market a gourmet kosher microbrew that combines Jewish culture, chutzpah, humor and first-rate ales in nearly equal portions.

> The result is He'brew: The Chosen Beer, a division of Cowan's Shmaltz Brewing Co.

> "It's all about the shtick," Cowan says. "I keep pushing the shtick, every day."

> The shtick is indeed nonstop.

> He pushes his cleverly named three ales (Genesis, Messiah Bold and Miraculous Jewbelation) particularly hard at holiday times. The Miraculous Jewbelation, an extra-strong brown ale made last year to celebrate his company's eighth anniversary, was touted with the following motto: This Hanukkah the candles won't be the only thing getting lit.

Thanks, [James Quinby](http://meautemminui.blogspot.com/?ref=thedailyeudemon.com), for mailing us the story.