Brews for Jews. We love the cottage industries, especially when the owners have fun in the process. Link. Excerpt:
Cowan's idea was to make and market a gourmet kosher microbrew that combines Jewish culture, chutzpah, humor and first-rate ales in nearly equal portions.
The result is He'brew: The Chosen Beer, a division of Cowan's Shmaltz Brewing Co.
"It's all about the shtick," Cowan says. "I keep pushing the shtick, every day."
The shtick is indeed nonstop.
He pushes his cleverly named three ales (Genesis, Messiah Bold and Miraculous Jewbelation) particularly hard at holiday times. The Miraculous Jewbelation, an extra-strong brown ale made last year to celebrate his company's eighth anniversary, was touted with the following motto: This Hanukkah the candles won't be the only thing getting lit.
Thanks, James Quinby, for mailing us the story.
