A mix of desire for fame, diversion from ennui, sexual obsession, and probably a handful of other unidentified problems in our culture:
More a test of endurance than enduring love, the record set in the US in 2001 is 30 hours, 59 minutes and 27 seconds.
The partners are not allowed to sit, or fall asleep, can only take sustenance through a straw and must stay kissing even while going to the toilet.
The new challenge takes place at the Plaza shopping centre in central London. Among the participants are two singletons meeting for the first time.
Link.