According to Maximus the Great, there are three different purposes for which gifted men write without fault or constraint: the first, as memoranda for themselves; the second, for the benefit of others; the third, for obedience. With this last purpose many writings have been composed for those who humbly seek the word of truth. But he who writes to please men, for fame or for display, loses his reward and will receive no profit from this either here or in the life to come; more, he will be condemned as a sycophant and a wicked poacher of the Word of God. St. Gregory of Sinai (from The Philokalia).
We're not sure Eric Scheske counts as a "gifted man," so these words may not apply to him. If they do, he's taking the position that his posts fit in the second category.