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Shopping is therapy. If that doesn't signal a consumerist society, then Eric Scheske isn't spitting mad at Charter Communications for losing his Internet connection for nine hours today. Link. Excerpt:

Whatever the motivator, shopping, in contrast to buying, lifts our spirits. It makes us feel better about ourselves and our place in the universe. It is a form of therapy. It is good to occasionally reward or affirm yourself with a purchase. Shopping is an easy way to assert self-worth, one of the simplest ways, says Judith Mueller, executive director of the internationally known resource, The Women's Center in Vienna, Virginia.

Though we did find these figures encouraging for the male side of our population:

Here are his statistics from a study performed at a national housewares chain:
Time spent by a woman shopping with a female companion: 8 minutes, 15 seconds
By a woman shopping with children: 7 minutes, 19 seconds
By a woman shopping alone: 5 minutes, 2 seconds
By a woman shopping with a man: 4 minutes, 41 seconds.

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