Runaway Spending

If there's a price on it, they'll buy it:

"Jennifer's High Tailin' Hot Sauce," a nod to the saga of runaway bride Jennifer Wilbanks, has sold briskly since its debut Wednesday.

"I'm in the hot sauce business and this is the hottest thing I've got right now," said "Pappy" David Ryan, who runs Pappy's Peppers in Lawrenceville, Ga. and says he's sold 10 cases of the private-label sauce.

He's not the only one cashing in: Herobuilders.com, a Danbury, Conn.-based manufacturer, has sold out of its first batch of 250 Runaway Bride action figures at $24.95 each.

Wilbanks items have also flooded eBay since a man auctioned off a slice of toast carved with a drawing of the runaway bride for $15,400. (The winning bidder has refused to pay.)

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