Snopes is one of my "go to" sites. Reader's Digest tells Snopes' story. Nothing remarkable, but still interesting.
So how much does a niche website that receives 6.2 million visits per month earn (this is traditionally "Econ Saturday" at TDE, after all)? The article doesn't say. It just provides somewhat inconsistent clues: The married couple behind Snopes do it full-time and live in a modest doublewide outside of LA, and they earn a "very healthy" income from advertising.
I return from vacation today. Thank you for your patronage during these slow posting days.