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A real lady's man, there. Men will say just about anything to get a beer. Let's see, there's also "I'll give you a thousand bucks if you get me a beer," and "I'll stop making fun of your father's erotic tendencies if you get me a beer."

But sweet talking is probably the best way. Some of you might remember the famous Carling ad to the right. I don't remember it, but I've ran across it many times on the Internet. That must be the reason you don't hear of any babies named "Mabel" anymore. It has nothing to do with the possibility that the name sucks.

The Black Label ad got me thinking about old beer ads. I searched for some of the best. This is the first one to catch my attention, but

I don't like it. Recommended by physicians? Chesterton pointed out that drinking alcohol for the health of it is a sure way to drink the hell of it. As soon as you start drinking because you need it, you're gonna need it a lot. Drink because you don't need it, and then you'll be healthier than all the fitness nuts in the world.

I couldn't, incidentally, find the exact Chesterton quote (I suspect it's in the "Omar and the Sacred Vine" chapter in Heretics, but I didn't want to get out of my chair to check), but I did find this related GKC quote: "Drink because you are happy, but never because you are miserable."

This site has a great assortment of beer ad posters. It's hard to choose my favorite among the 80 or so, but I'm going with Sherlock's creator (-->). Yeah, I know Doyle was pretty freaky with the spiritualism stuff, but he was depressed and looking for something more. . . and it's a cool-looking poster anyway.

I surfed over to the Modern Drunkard Magazine site to see what kind of drinking ads I could find. I found a great piece: When Booze Ads Go Bad. I think they're a serious collection, with not-so-serious commentary offered beneath. Check it out (PG-13 at points). Sample:


MDM's commentary? Straight to the point: "You Gotta Be F****** Kidding Me. And while you're at it, barkeep, can you get my wife a Night Train spritzer?"

Beer with a fruit wedge is questionable enough (though I like a bit of orange in wheat beer), but beer on ice? "Of course I love you. Now get that ice out of my beer."

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