Brews You Can Use
I've never been a fan of the Bloody Mary. Primarily, because I detest tomato juice so I've never even tried it. But it's still an American classic, and this article contains a handful of neat facts that are worth checking out: 6 Things about the Bloody Mary You Should Know. Excerpt:
“In the 1950s and early 1960s, Heublein [who had bought the rights to Smirnoff Vodka] spent millions of dollars to promote cocktails made with its spirits, in print ads in national publications such as 'Playboy,'” says Pogash. In 1956, popular comedian George Jessel was featured in Smirnoff's national Bloody Mary advertisements, says Pogash, and claimed he was the creator of the drink. Because Jessel was popular, the drink's status was elevated to en vogue. As vodka's star began to soar, the Bloody Mary went along for the ride, and everyone believed Jessel was the genius behind the staple brunch beverage.
