BYCU
For about a decade, Founders Brewing Company's Breakfast Stout label has depicted a Norman Rockwell-esque drawing of a baby eating a bowl of oatmeal. Unfortunately, the Michigan Liquor Control Commission administrative rules prohibit alcohol containers to “depict or make reference in any manner to minors.”
The MLCC found out that Founders never registered the label, fined the brewery, and removed the bottles from the Grand Rapids taproom. Rather than objecting, Founders created a new label (for use in Michigan only). It features a bowl of oatmeal and an empty chair. A note on the refrigerator behind the chair reads: “left the crib for a bit, call me if you need me, 616-522-2720.”
The message is a youngish-sounding man, saying he had to leave Michigan for awhile but hopes to come back.
Link.
