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BYCU

The beer world has grown complicated. Eric Asimov counts the ways. Excerpt: "Nowadays, the beer shelves are so crammed with brews labeled Maximus, Monstrous and Imperial that you feel as if you've stumbled into a file of e-mail spam. In this world, bigger is always better, and why not? After all, 16 percent alcohol pinot noirs rule the wine ratings. Why not a beer like Stone Ruination I.P.A., so-called, the brewery proudly asserts, because of the ruinous effect of 'this massive hop monster' on your palate."

For the Techno Drunk

iDrunk: Nifty little device protects your Mom's coffee table, keeps your beer cold, and charges your iPhone.

Columnist Tackles Major Problem

A columnist at the Huffington Post tackles one of the big problems in the world today: Wine labels, many of which supposedly insult women: "First we had 'critter' labels for wine -- you know, Yellow Tail, Little Penguin, Dancing Bull, Smoking Loon. Then came what I call 'dessert' labels -- Cupcake, Layer Cake. Let's not forget the 'mommy' labels -- MommyJuice, Mommy's Little Helper. Now we have what I'm calling 'identity' labels -- Middle Sister, Bridesmaid and Skinnygirl. Do we really need a wine label to tell us who we are or how we should be? I cringe when I see these labels. . . . My hope is that if enough people stop buying these silly labels, the wine companies will have to start treating women as serious wine consumers, or in other words, as equals."

I repeat my earlier plea: Help me bring the phrase "petty souled" back into the public discourse. I think it's the only adjective that really fits these kind of people.

It kind of reminds me of the First World Problems Twitter account, where people in developed countries self-deprecatingly tweet about their problems:

Have to spend a good ten minutes every night moving my phone around just to get the charger to work.
I want to eat lunch but I just ate breakfast.
The person in front of me isn't turning right.
I want to check a text I just got in my car, but I keep getting all the green lights.
I want to use http://blackpeoplemeet.com but I'm white.
I love Burger King's burgers but I prefer McDonald's fries.

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